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SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Heres how to survive.

google-home-orange4-1920 Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review . For the most part, it’s useful — and sometimes fun. And as more people use smart speaker devices like these to get their information in a world without search engine results pages (SERPs), SEOs will have to adjust if they want to stay relevant. Here are three ways SEOs can best position themselves for a world of assistant search without SERPs, powered by devices like Google Home and Amazon Echo. 1. Understand the types of queries this affects It’s important to remember that most of the queries that Google Home handles on a regular basis are not the types of queries that are valuable to business anyway. When I looked at the queries that my family of five asked Google Home over the course of that first weekend, the queries that were used most often are not the kind of queries that any business can monetize. If you ask Google what a horse sounds like, for example, it neighs. If you ask it to play or stop music, that’s what it does. There is no opportunity for business exposure, as a successful search session ends at the answer or action.

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